Chispa Marketing

Miami Dade College

Today, more than 174,000 students attend Miami Dade College, a state-supported college with eight campuses and numerous outreach centers. They are the largest institution of higher education in the United States and one of the most highly regarded colleges in the nation.

Assignment:
Chispa Marketing was contracted nearly five years ago to manage the widely exposed and wildly popular ‘I Am MDC’ campaign for Miami Dade College (MDC).

Solution:
Through Chispa Marketing’s efforts, the campaign helped to improve perceptions about the college in the face of heavy competition from Florida International University and the University of Miami, both in the eyes of potential students as well as the community at large. By utilizing our extensive networks within the community, our team recruited and showcased nearly 1,500 successful MDC alumni during our time as the managers of the campaign.