Chispa Marketing

South Beach Wine and Food Festival

The Food Network South Beach Wine & Food Festival presented by FOOD & WINE is a national, star-studded, four-day destination event showcasing the talents of the world’s most renowned wine and spirits producers, chefs and culinary personalities. Hosted by Southern Wine & Spirits of Florida and Florida International University (FIU), the festival benefits FIU’s Chaplin School of Hospitality and Tourism Management and the Southern Wine & Spirits Beverage Management Center. To date, the Festival has raised more than $14 million for the School.

Assignment:
Chispa Marketing has been requested for duties that have ranged from event management and planning to strategy and execution of the student associate program for the wildly popular festival.

Solution:
During the first two years of its involvement, Chispa Marketing was part of the event management team for three of the Festival’s largest events. For the past two years, Chispa Marketing has played a vital role in managing the FIU students who work at each event during the festival while coordinating their service throughout the logistics of each event. Chispa Marketing is the sole liaison between the Festival’s event managers and the Student Associate program and ensures that all events run smoothly.