Chispa Marketing

In the weeks leading up to Valentine’s Day, you might become convinced that the only things for sale are chocolates, flowers and jewelry. And with the marketing machine that is Valentine’s Day, you can’t blame the companies that sell those products...

By the nature of the holiday, marketers have some great advantages when Valentine’s Day comes around. One? Couples are all but legally required to buy each other gifts at Valentine’s Day. But another reason is something that isn’t discussed as f...

We talk often about the value of social media to your business, but we also like to get down to the nuts and bolts of how you can enhance your presence. The integration of promotions, visual enhancements and other tools are a few of those ways. I...

For many, a New Year represents a chance at a fresh start. And business owners are constantly in search of ways to reinvent themselves; to capture that next edge that will help them grow their business and better serve their clients. Thankfully, ...

No matter the time or day, it’s never too late to start anew and make a positive change for yourself or your business. Sounds inspirational, right? Well, in regards to social media, it’s also true. In fact, to get you started, we’ve got three great...

The economy – depending on who you ask – may be getting better. But the fact of the matter is that lean economic times have led business owners to look for ways to generate leads on a lean budget – a trend that may be here to stay. So what can you...

  What’s new in the Twitterverse? Main Page – Well, it definitely looks better, and there are a number of reasons why. The first thing you’ll notice is that your profile details are on the left instead of the right. Remember when photos an...

We’re in the business of making websites, so we’ve seen a little bit of everything. But regardless of rights and wrongs in web design, we also understand that not everyone can afford to just fork over the money to make drastic changes. And that’s oka...

This year for Thanksgiving, the Chispa Marketing team decided to show thanks by donating canned goods to the Boys & Girls Club of Miami-Dade. Their mission? "To inspire and enable young people, especially those who need us most, to reach their fu...

I’d like to make a call to end the ‘dead fish.’ Interestingly enough, many people know about it, but far too many are still perpetrators of it. If you’re not ‘in the know,’ the ‘dead fish’ is a handshake in which the person on the other side gives yo...