Chispa Marketing

All month, we’ve been discussing how video can help you make a greater impression than the written word, and how it can help you stick out from the pack. In addition, you have more creative freedom and the opportunity to produce something that can be far more memorable than more and more text. Then there’s this news: The average US internet user watches lots of videos. 186 per month, in fact, or more than 6 per day. Want to get into their viewing schedule? It’s not as hard as it seems.
Here are some tips to help get you started.

Buy an HD video camera! Sound expensive? Not anymore. Many handheld video cameras, including the Flip HD used by the Chispa Marketing team, can be purchased for under $150, and can produce high quality videos in just minutes. And they’re easy to use, too – just aim and shoot!

Use the videos often. When we produce a video, we’ll use it in a number of ways. First, we load it to our YouTube channel. Then we link that video onto our Facebook page, our Twitter and our LinkedIn, thus increasing its chances at gaining exposure. On top of that, we’ll often include the video in an eblast that we send out to our contact database. Have a blog? Find a way to incorporate your videos there, too. Want more? Add a link to the video into your email signature.

Repeat! If you get into the habit of duplicating this process over and over again, your audience is more likely to look forward to your forthcoming videos. If you make it a habit for yourself, it’ll also become a habit for them.

These tips aren’t meant to be exhaustive, but they can help get you started. Do you have any tips of your own?