Chispa Marketing

Voices for Children

The mission of Voices For Children Foundation is to raise funds to ensure that every abused and neglected child in Miami-Dade County has a court-appointed Guardian ad Litem and that financial assistance and other resources are available for their accompanying health, educational, and social needs.

Assignment:
Our goal in supporting the Voices for Children Foundation was to produce media results for the Voices for Children’s Forgotten Children campaign.

Solution:
As part of the campaign, supporters marched down Biscayne Boulevard to raise awareness of the current challenges in our foster care system. Chispa Marketing raised awareness for the campaign by developing press angles, and researching human interest stories to write and distribute to the media. The team also disbursed campaign press releases, scheduled media interviews with key foundation personnel and created social media marketing initiatives for the cause.